This is really hard!

‘If you’re not embarrassed by your first product release, you’ve released too late.‘        - LinkedIn founder & start-up guru, Reid Hoffman  Today, I’m writing from my tiny hotel room in downtown Palo Alto.  We launched Posse two…

Redesigning our strategy

Redesigning our strategy

When I came back from holiday at the start of this year, we were set to launch Posse in retail.  We’d planned out the site: similar to music Posse except with stores instead of bands.  They could list offers on…