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About this Blog

About this Blog

Starting a company is hard work.  It’s mentally, physically and emotionally exhausting.  As I said in my first post, it’s a rollercoaster made even more challenging by not being able to see what’s ahead.

I decided to start this blog partly for you, and partly for me.  Every twist and turn of the rollercoaster is a new lesson and I thought the act of straightening out my thoughts each week and writing them down would better help me to get a handle on each stage of starting and running a business.  What’s more, the whole journey seems much more fun in hindsight.  So in the future, I’ll draw enjoyment from looking back on this stage in my life!

I’ve educated myself by reading as much as I can about starting a tech company.  I’ve read every book there is on Google, Facebook, Apple, Amazon, Wikipedia etc.  If there’s a book about a successful dotcom, you can guarantee it’s on my bookcase.  Then there are the theory books: ‘The Art of the Start’, ‘Winning’ and ‘Good to Great’ are among the best.   The problem is that you can’t learn by only hearing what a company or founder does right (as in the business stories) and it’s hard to relate theory into practice.  None of these books really gives a sense of what it’s like to build a company.

This blog will tell the real story of how it goes for me as the founder of a start-up.  How I convinced more than 50 Angel investors and a couple of funds to invest their hard earned cash into me and my idea and the pressure and responsibility that comes with that.  How, through several trial and error attempts, I’ve built and continue to build a world-class technology team.  The challenges of finding and managing staff and building an inspiring culture so everyone on the team has a sense of ownership of the company and wants to go the extra mile to ensure we succeed.    The challenges of finding the right business model and creating a product that solves a problem for everyone in the ecosystem.

I’ll tell the stories of our successes and failures.   I’ve run Posse full-time for 1.5 years now and it’s the hardest thing I’ve ever done.  We’ve tried and failed at many turns only to learn and come out stronger.  The team of staff, investors and directors we now have is world-class and gives us a fighting chance at creating a world-leading product.  We’ve tried various iterations of our business model in different industries and we’re closer than ever to nailing an explosive success.

But we’re not there yet.  And we won’t know whether our rollercoaster ride is going to end in champagne or concrete for a while yet.  I hope that reading about our twists and turns on this blog will help others in their start-up journeys, and might even inspire a few to jump on and take their own ride!

5 Responses

  1. Leisa
    Leisa April 29, 2014 at 11:28 am · Reply

    Thank you for sharing your journey, it is such an encouragement to me as I’m starting out. Leisa from http://www.gathrin.blogspot.com.au

  2. Greg Silas
    Greg Silas March 17, 2015 at 9:40 am · Reply

    Great blog Rebekah, hope things fly with Posse.

  3. Aldinson Thomas
    Aldinson Thomas February 9, 2016 at 10:57 pm · Reply

    It is such an encouraging blog…

  4. David
    David July 13, 2016 at 9:05 pm · Reply

    Thank you for sharing your story and insights. Great encouragement and inspiration!

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