Why New Zealand is the perfect place to startup
I admit I’m biased. I grew up in New Zealand and I love the place. The landscape is stunning, streets are safe, people are friendly and life is easy. But lately I’ve come to love New Zealand for a different…
How to get the right first 10,000 fans
When launching a band, web platform or any kind of product, one challenge we all face is – how to find the first 10,000 fans? There are many different approaches – some smart but difficult, some easy but expensive. The…
Launch a startup like a rock band at SXSW
Before starting work on Posse.com I spent ten years managing rock bands. Most of the artists I represented were successful in Australia, but the big dream was to crack America. And the best place to launch a band is the…
